fake.

 
 
All pictures need to be looked at to exist. I guess I’d rather be a picture of myself than myself. It’s the image that compels you. Nobody really cares about me. I make people dream. It’s the most beautiful thing. In return, I’d like something more than just simple admiration. I want to feel again.
— NOTHING PERSONAL, 2007
 
 

The Idea

The idea is completely made up. An apparel brand by Lany. For the viewer to interpret.

Style & Quality

Each piece is simple and understated. The brand itself speak volumes.

100% Authentic

Each piece is designed by Lany, with her experience and style and individual taste as the only influences.